Leading Luxury Travel Website Unveils Its Likeable, Tweetable Familiarization Trip Concept
LOS ANGELES – Luxury Link (luxurylink.com) – the leading luxury travel website – recently piloted its Luxury Link Social Experience program at Travaasa Austin in Texas, unveiling an innovative, 21st century twist on the conventional travel industry familiarization (fam) trip.
From May 3-6, ten passionate travelers from across the U.S. converged upon this unique wellness resort for a tailored itinerary of fine dining, spa treatments and activities ranging from an equine encounter with beautiful quarter horses to a spirited chili cook-off.
Since travel is inherently a social activity, and with Austin an epicenter of technological innovation, five members of our group were asked to post real-time updates of the experience on five social media platforms: Facebook, Twitter,Instagram, Tumblr and the Luxury Lounge (Luxury Link’s dedicated online community).
Hashtag #LLSEAustin trended on Twitter and Instagram with support from Travaasa’s social media team, whileLuxury Link’s live blog served as a real-time hub of all activity. To incentivize reservations atTravaasa Austin by those following trip online, special promotional rates on all Luxury Link vacation experiences at the resort were offered from May 3-6. Finally, a quintet of blogs from Luxury Link Social Experience travelers – recapping different aspects of the trip – are being posted over the next few weeks.
Based on the success of the Travaasa Austin event, Luxury Link is targeting two to four Social Experiences per year, with the next slated for late 2013.
“We couldn’t have asked for a better partner than Travaasa Austin, or a more ‘plugged-in’ group of travelers to embark on the first-ever Luxury Link Social Experience with us,” said Diane McDavitt, President and co-founder of Luxury Link. “#LLSEAustin represents just one of the many new ways we are introducing our network of luxury travelers to our hotel partners, leveraging Luxury Link’s own social media reach – 250,000 fans and followers across all platforms – every step of the way.”
“As a new brand in a new niche of travel, all of us at Travaasa Experiential Resorts were excited to host the first Luxury Link Social Experience,” said Chris Manning, co-Founder and President of the Travaasa® Experiential Resorts. “Travaasa’s five pillars of experiences: Adventure, Culinary, Culture, Fitness, and Spa & Wellness were a hit with the Luxury Link team and their guests, driving engagement on property and through social channels. Luxury link is a powerful tool for discerning travelers looking for well-vetted options, and we love being a part of the network.”
By the numbers, the inaugural Luxury Link Social Experience delivered impressive results, and shattered the mold of what a fam trip is “supposed” to be:
- From May 3-6, Travaasa Austin’s showcase page on Luxury Link saw a 171% increase in visits from the previous four-day period
- Collectively, over 250,000 Facebook post impressions promoting the LLSE were served between Luxury Link’s brand page and one created by our Facebooking traveler – Min on Vacation – generating thousands of likes, comments and shares
- Over 550,000 Luxury Link Social Experience banner advertisements served across Luxury Link’s website and e-mails from May 3-6
- Live Blog: The Luxury Link Social Experience boasts nearly 3,000 page views and is the most-viewed entry among the 90+ Luxury Lounge travel blogs posted in 2013
- Multiple bookings at Travaasa Austin and one corporate event inquiry, with more expected
About Luxury Link:
Luxury Link (www.luxurylink.com) is a luxury travel website offering value-added, immersive experiences at five-star accommodations around the world at insider prices. Luxury Link features luxury vacation experiences from nearly 1,200 luxury and five-star hotels in more than 60 countries. For 15 years, the trusted luxury hotel experts at Luxury Link have worked directly with the world’s top properties to create premium, hand-picked travel experiences that include extra surprises to make each trip even more memorable. The company is privately owned and managed by e-commerce and online travel veterans, with offices in Los Angeles and New York. To connect on social media:facebook.com/LuxuryLink and @LuxuryLink