New survey data underscores Luxury Link’s position: a hotel marketing partner reaching users outside traditional channels

November 20, 2014

LOS ANGELES (November 20, 2014) – A new survey conducted among Luxury Link site users reveals that 79% of the travelers surveyed rarely or never use a travel agent. This data underscores Luxury Link’s position as an effective marketing partner for hotels. Partnering with Luxury Link complements a property’s other marketing strategies by allowing the hotel to reach users who aren’t exposed through traditional marketing channels.

Of the site users surveyed, 63% do not stay at the same hotel when returning to a favorite destination. In addition, 69% of the brand loyalists surveyed said an incentive, promotion or lower rate would entice them to try a new hotel on a repeat visit. By tapping into the luxury travelers on Luxury Link, hotels that are members of Luxury Link’s exclusive list of properties have a prime opportunity to not only reach new guests, but to increase market share.

 

Luxury Link, is a sophisticated resource for savvy travelers, allowing them to book luxury accommodations with signature extras at insider prices. The site connects travelers to the world’s most extraordinary hotels, resorts and vacation experiences. Luxury Link goes beyond booking to facilitate relationships between hotels and guests, and partners with hotels to offer travelers personalized experiences.

Luxury Link User Survey, 2014

The survey was conducted by Google Consumer Surveys. Luxury Link site user demographics provided by comScore Visitor Profile Survey and American Express CR&I Study.


Luxury Link’s affluent travelers are looking to escape and indulge.

Of their site users, 40% have a HHI of greater than $200K, and 16% have a portfolio of greater than $1M. Every year 90% travel domestically and 66% travel internationally, and they spend 3.6 times as much as the average American Express consumer on their travels.

Luxury Link’s relationships with the top hoteliers worldwide allow travelers access to exclusive, five-star accommodations at unparalleled value.

 


About Luxury Link

Luxury Link, www.luxurylink.com, is a luxury online destination for booking curated hotels and travel experiences – a sophisticated resource for savvy travelers offering luxury accommodations with signature extras at insider prices. Luxury Link inspires a passion for travel by connecting people to the world’s most extraordinary hotels, resorts & vacation experiences. We set the stage for the moments that will shine in our travelers’ memories.